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We have collected a few great articles and content online that will help shape your product better. We will keep on adding articles and content that we think are good resources!

Patrick Thornton

The Homer Simpson car is a great lesson in building products

But good product design is not about letting your users design your products for you — it’s about solving users problems and making their lives better... Never ask your users what to build. Ask your users what they are trying to do...

Thomas Crook

The HiPPO syndrome: Humans can't reliably predict design effectiveness

It’s hard for some people involved with web/app design and development to accept that they can’t rely on intuition, judgment or even qualitative testing methods to reliably predict the success of a new feature. When I worked at Microsoft, one site manager told us his team didn’t need to A/B test their site redesign because “Good design is in our DNA!”

alex margot

Cognitive psychology in UX design: Minimizing the cognitive load

Cognitive load refers to the amount of effort that is exerted or required while reasoning and thinking. Any mental process, from memory to perception to language, creates a cognitive load because it requires energy and effort. When cognitive load is high, thought processes are potentially interfered with. To the UX designer, a common goal when designing interfaces would be to keep users’ cognitive load to a minimum.

Joshua Porter, Josh Brewe

The experience belongs to the user - God complex approach to UX

We all like to play God. We like to imagine that the design we create is ushered into the world and all those who use it have an epiphany…they do things exactly in the way we have prescribed. They approach, use, and experience our design in the manner we envisioned, resulting in an amazing user experience. You might call this the God complex approach to UX. It is the ego-driven approach, the one in which designer knows better than user, the one in which users don’t know what’s good for them...

Patrick Thornton

A room with a viewpoint: Using social norms to motivate environmental conservation in hotels

The complete absence of a descriptive normative approach to hotel conservation programs is especially remarkable considering that studies conducted by the largest manufacturer of hotel towel reuse signs indicate that approximately 75% of guests who have the opportunity to participate in such programs do reuse their towels at least once during their stay. From a practical perspective, then, one purpose of this research was to investigate whether using an appeal that conveys the descriptive norm for participation in such programs would be more effective at encouraging towel reuse than the current industry standard appeal. We tested this hypothesis...

illustration of a man and giraffe

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Hilal Yildrim

What is the Feature Bloat and how can you effectively get rid of it

Feature bloat, also known as feature creep, feature fatigue, or software bloat, is having more than necessary features in your product. This situation ends up in a basic function shadowing core functions. Thus, the customers not being able to figure out the core use case of it.

Greg Warman

Design thinking in action: Embrace Global

The “Embrace Infant Warmer” is nearly ready for market. Interest in the product has already exceeded expectations. Indeed, healthcare systems around the world have been inquiring about the unit’s availability. By solving a real problem and solving it well, Embrace is poised to do more than introduce a popular product; they will be saving lives.

Don Norman

Human Error? No, Bad Design

Does human error cause accidents? Yes, but we need to know what led to the error: in the majority of instances it is inappropriate design of equipment or procedures. It is time to launch a revolution, time to insist on a people-centered approach to technology