Lalo

Lalo
Overview

Scope

  • UX Research
  • UI Design
  • Development

Key Metrics

  • App and Website launched
  • Raised over $300,000
  • Interview with Y-Combinator
Problem

No organized way to preserve and share the memory of our lost loved ones

Objective

Design and develop a native mobile app to capture and preserve the memory of loved ones that have passed away

Empathy Stage
User Interview

We conducted 14 user interviews. One of our goals was to validate the problem. We sought to tease out the problems that our users had

Empathy Stage
Storyboard

We generated storyboards to share the problem and its potential solution to all of our stakeholders

Empathy Stage
User Persona

We created 3 user personas to capture the characteristics of our ideal users and their motivations

Ideation

After identifying the problem statement we had ideation sessions with all stakeholders. Through the session we determined what would be an ideal solution to solve the problem

Ideation
Identifying MVP Features

After a NUF test we used our Project Goal Radar board to visually understand which ideas directly solve the problem

Prototype
Wireframe

We used a parallel design technique to come up with multiple solutions. We merged them into a final wireframe

Prototype
User Test

We ran three rounds of user testing with ~20 users. We identified some usability issues and went through iterations. Our final user test had a 95% success rate

Prototype
UI Design

We used a parallel design technique to come up with multiple solutions. We merged them into a final wireframe